Sunday, October 26, 2014

Escaping Bias?


     In reading this article, I was drawn to the idea of bias. It seemed to me that the real issue surrounding the televised portrayal of the Cabdomblé was the concern that the final media product would be inaccurate in its portrayal of the cult due to misunderstanding. In fact, the article represents the concern displayed by the Ilê Axé Opô Afonjá temple that others may represent the house “erroneously”. I think that the context of this statement brings together the very controversy of bias seen here. The sentence states, in reference to the video produced by the Ilê Axé Opô Afonjá themselves, that “The tape seems to be the result of a public-relations strategy that somehow got stuck between the idea that the Ilê Axé Opô Afonjá, as one of the most prestigious temples in town, has to speak out in public about itself (rather than have others represent the house ‘erroneously’) and cultists’ basic unwillingness to speak out and appear in the public eye”. I believe that this statement shows the very nature of the two-edged sword that media production can represent in this case. On the one hand, we see a bias coming from the temple itself, and on the other hand we would still see a bias coming from an outsider’s perspective. And yet, given the nature of the topic, the article indicates that the video produced by the temple actively sought incomprehensibility in their production. So given the options, is their really a point of view that is more accurate than any other? Doesn’t every perspective contain an inherent bias?

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