In reading this article, I was drawn to the idea of bias. It
seemed to me that the real issue surrounding the televised portrayal of the
Cabdomblé was the concern that the final media product would be inaccurate in
its portrayal of the cult due to misunderstanding. In fact, the article
represents the concern displayed by the Ilê Axé Opô Afonjá temple that others
may represent the house “erroneously”. I think that the context of this
statement brings together the very controversy of bias seen here. The sentence
states, in reference to the video produced by the Ilê Axé Opô Afonjá
themselves, that “The tape seems to be the result of a public-relations
strategy that somehow got stuck between the idea that the Ilê Axé Opô Afonjá,
as one of the most prestigious temples in town, has to speak out in public
about itself (rather than have others represent the house ‘erroneously’) and
cultists’ basic unwillingness to speak out and appear in the public eye”. I
believe that this statement shows the very nature of the two-edged sword that
media production can represent in this case. On the one hand, we see a bias
coming from the temple itself, and on the other hand we would still see a bias
coming from an outsider’s perspective. And yet, given the nature of the topic,
the article indicates that the video produced by the temple actively sought
incomprehensibility in their production. So given the options, is their really
a point of view that is more accurate than any other? Doesn’t every perspective
contain an inherent bias?
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